Mushroom Launches SportMushroom at Gloucester Regatta

Over the Bank Holiday weekend, Mushroom came to the rescue at Gloucester Regatta by dishing out our rather fetching hats to hot and sweaty rowers taking on the post-industrial 750m sprint course. The weather was so glorious that Ed’s face turned into the colour of a boiled crustacean whilst he spoke to attending Rowing Clubs about SportMushroom.


For those who don’t know already, SportMushroom is our great referral scheme where sportsclubsget donations for every member that signs up to our services.

Back to the story:

The Rowing Challenge

The fun didn’t just stop at our new line of mushroom apparel.

Throughout the weekend we held our 100m dry rowing challenge to see who could muscle their way through to Lindt chocolate orange glory, but more importantly, entertain us the most.

This was nothing like the punishing heat of the Gloucester-Sharpness Canal, but the land rowing became a hard-fought contest of blood, sweat and egos – particularly Charlie’s.

Whilst Charlie at Gloucester Rowing Club laid a great marker at the end of Saturday’s racing, Tom Foulds from Worcester Rowing Club finished the dash in an impressive 14.5 seconds. Gloucester however had lots of reasons to be proud with the challenge as Ash dominated the women’s event with a time of 18.5 seconds.

The West of England Challenge Vase

Mushroom were proud to sponsor the West of England Challenge Vase for Elite Coxed Fours. This championship began in the 19th century and has toured the local regatta scene in the West of England to the present day. This year, it was Gloucester’s turn to host. The final didn’t disappoint. Spectators were entertained with a fine display of oarsman-ship from Warwick Boat Club.

But we couldn’t let the champions come away with just a 19th century sterling silver trophy. We decided to go for an F1 style victory presentation. We crowned the champions with our fine baseball caps.

The New Boathouse

While this blog was originally intended to talk about how we got the word out to lots of rowing clubs and a squash club, we really can’t ignore the wonderful progress of the Gloucester Boat House. The process of establishing a new boathouse began as early as the 90s with the purchase of the land to use for water sports. Now it’s 2017 and there is a monolithic structure of a boathouse split over three floors hosting at least 4 water sports clubs.

This was particularly poignant for Mushroom founder Tina Surman, who helped kick start fundraising with the Gloucestershire Olympians Dinner and the “Buy-a-Brick Campaign”. We are very proud to know that her little bit helped the construction of what promises to be a phenomenal hub for rowing in the coming years.

We at Mushroom want to salute the directors of Gloucester Boat House and the Committee at Gloucester Rowing Club with a special mention to Tony Markey. Over the last two weeks, he sourced donations of time and materials to put the floors and stairs in the boat house so it could be for used for the Regatta. Well done Sir.

Throughout the day, we had lots of interesting conversations with rowing clubs and are looking forward to follow ups. We’re sure the Gloucester Boathouse gave the sports clubs we spoke to some inspiration. It gave us bucket loads.

If you are a sports club in need of fundraising, contact Mushroom and find out more about our fundraising scheme.